SIS & 49’s agree expansion of deal to cover international and online

We are pleased to announce that we have signed a renewal of our retail agreement with 49’s, and an expansion to cover international and online.

The 49’s numbers games, live draws and virtual content have been included in our Retail TV Service for independent bookmakers and SIS’s ROW (Rest of the World) TV Channel to date.

Paul Witten, Product Director at SIS, said: “The 49’s content is a key part of our schedule for retail betting. We are very pleased to announce both the extension of these rights for retail, and also the increased rights for international and online.

“These increased rights further support our diversification strategy alongside our top-quality horse racing and greyhound racing content”.

Miles Phillips, Chief Operating Officer, 49’s Ltd, said: “We are delighted to not only continue our partnership, but to expand our reach across the World and online.

“Together we have set an industry standard in fixed odds betting for over 20 years and are excited to expand our product offering and distribution methods with SIS”.

For more information on 49’s exclusive betting content please click here